Winston Salem SEO Search Engine Optimization, Internet Marketing and Web Design Company Sat, 26 Nov 2011 18:01:43 +0000 en-US hourly 1 Social Media and Small to Medium Sized Business Tue, 14 Dec 2010 13:27:43 +0000 social media and small business marketingSocial Media and SMB’s

An August 2010 study from RatePoint listed a couple of depressing statistics and information about small businesses and their particular thoughts about social media. Per RatePoint:

  • 47% of SMB owners either are not positive or simply do not believe that their customers spend time on social media websites.
  • 24% of Small business owners don’t believe that their clients do any research via the internet before locating them.


If you are a small business owner and you do not think your clients are spending time on social websites, I would seriously recommend that you do a little research on the facts because there’s a world passing you by.

Earlier this year, Nielsen reported that the world now spends in excess of 100 billion minutes using social networks and blog websites, amounting to 22 percent of all time online, or one in every 4 and a half minutes.

Exactly where are those users hanging out? Facebook surpassed the 500 million member mark back in July 2010 and Twitter now has in excess of 100 million registered users, with 30,000 new men and women registering each day.

Consumers are using these types of online communities, and your current customers are sure to be included in this. If you’re not there, it means you are neglecting clients (as well as potential prospects).

Still need convincing?

Local internet search company 15miles joined with comScore in order to calculate consumers’ research actions and how people were interacting on the internet in the Local Search Usage Study. What they found was that the “Research On the internet, Buy Offline” (ROBO) effect was absolutely still happening. Based on their information, buyers in every age ranges would rather go online to begin with while searching for local business information.

In addition to that, developing a profile within social websites helps you to build credibility for a small company. Sixty-nine percent of shoppers say they are more likely to communicate with and use a local business if they can look for it on a social media website. As a Small to medium sized business, being present on these web sites will be an enormous differentiation and trust resource.

Consumers enjoy doing business with firms on social media given that they realize that whenever they encounter an issue, there is likely to be a professional there to assist them. It indicates the provider is readily accessible. More than simply getting on social media sites, consumers would like an Small business to create a real presence there.

For instance:

  • 81 % state it is important for businesses to respond to a write-up.
  • 78 % want to see specials and other types of offers.
  • 74 % want regular content.
  • 66 % prefer to view images.

It is surprising to me personally that at the end of 2010, virtually one half of SMBs still are not certain their customers are utilizing social sites to interact with brands and get trustworthy information and facts. Some time ago a guy named Danny Sullivan post an article about the “anyone know?” web search, where by individuals are routinely utilizing web sites like Twitter and Facebook to obtain product recommendations.

As an example, you have probably seen tweets similar to, “Someone know how we can find an excellent cup of coffee?” These are massive opportunities for small business owners to obtain brand-new prospects and build awareness.

No matter whether you believe your prospects are using social media, they are. The capability SMB owners have to contact customers where they’re already hanging out is significant, and it’s some thing you have to pay attention to. The World Wide Web is only going to become more social, not less social.

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Reputation Management FAQs Sun, 12 Dec 2010 15:33:22 +0000 Reputation Management FAQsReputation Management: Common Questions

What is web-based reputation management?

Online reputation management is a procedure of getting systems in place for a company, candidate/elected official or person to defend their brand name from harmful marketing campaigns. The techniques can be employed to defend against unfavorable campaigns originating from either on the internet or offline methods.

Who starts these types of damaging marketing campaigns?

The privacy which is available from the net permits any person having access to a pc and the internet to create negative marketing on websites, internet sites, message boards, and in articles and reviews.

These sorts of campaigns can be initiated by competing businesses, ex-employees, and/or consumers. The actual reasons associated with the campaigns may be for increasing competitive benefits, payback, or private motives.

How do you shield my good reputation from these kinds of problems?

We must initially establish the dynamics of the harm and exactly where it is coming from. Once those are determined, you build a individualized technique to work against the assault. Because many assaults are search engine oriented, we personalize your strategies for optimum effect on the main search engines such as Yahoo, Google and MSN.

A particular strategy is to find sites, weblogs, and also posts that currently have positive comments and then improve the amount and quality of traffic to these. Another tactic would be to develop fresh good remarks on a variety of internet sites and push website visitors to it as well. In the two approaches, we use search engine optimization to obtain the greatest search positions possible for all beneficial sites for an organization or person.

What is search engine optimization?

Search engine optimization is a process where the goal will be to have the very best ranking achievable in search engines like Google, Yahoo, and Msn for chosen content material. Seo entails enhancing written content to optimize the keyword usage, and making design, layout and configuration modifications to the present website to improve the likelihood of getting found by the search engines.

Fresh written content can be developed using the exact same manner. Linking methods to and from other sites furthermore plays a huge part both in SEO and in driving traffic to positive articles.

Are search engines like google that essential to a business or person’s reputation?

More than 86% of internet users make use of search engines like yahoo to find what they’re searching for on the net. High ranking damaging publicity can easily dissuade a web user from ever going to your internet site or local store, significantly lowering the possibility that they may buy your products or services. Because of their popularity, countering damaging publicity in the search engines like google is now a complete requirement for reputation control.

How long will the reputation management program take from start to finish?

The actual time period it will take to see results can vary widely according to the level of sophistication associated with the assault, the amount of positive content needed to counter the attack, and the amount of unfavorable articles involved in the crusade.

If an attack is relatively simple, good results can be viewed in a few weeks. More technical campaigns may take a few months to start experiencing results and take 6 months to a year to accomplish an ideal outcome.

Exactly why does it take such a long time?

To counter an advanced negative marketing campaign usually requires optimization of numerous sites at the same time. What’s more , it takes time for the search engines like google to both find the enhanced content and start moving it higher up in the rankings.

A few quite sophisticated and well-funded activities can continue to enhance their harmful marketing as well. In these scenarios, it literally becomes a fight between the two sides to find out who is able to get their written content ranked the highest.

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Winston Salem SEO : Definition of Search Engine Optimization Fri, 03 Dec 2010 21:44:26 +0000 Definition of search engine optimizationWhat is the Definition of Search Engine Optimization?

SEO or search engine optimization is the process of structuring your Web site architecture and content such that individuals searching for your product or service will see your Web site placed high in organic search engine listings, with a clear and compelling message that induces click through to your website.

Search Engine Optimization (SEO) Goal

The goal of SEO is to significantly increase targeted visitors to your site by raising your site position on the search engines to the top portion of the first page and presenting a compelling description.

Organic Search Engines

Google, Bing, and Yahoo site results are “organic” search engines. They index your site and utilize complex, proprietary, and secret algorithms to list pages as a result of searches.

You do not pay to be listed “organically.” Some individuals refer to these as “natural” search engines.

Benefits of SEO

  • 80% click on organic vs 20% on advertisements
  • Free traffic from “organic” search engines like Google and MSN/Bing.
  • Higher credibility than compensated advertisements
  • Higher listing on search engine results
  • More leads
  • More profit
  • More sales
  • More visitors
  • Years of payback for your initial SEO investment

How many time have you said, “I want my website to come up 1st in a search in Google”? Well your not alone you and hundreds of thousands of other individuals are saying the exact same thing, but regretfully there are a limited number of spots that is why having your website appropriately optimized for search engines is so important.

Winston Salem SEO can help you improve your search engine ranking by using researched and proven ways of gaining placement in the top search engines.

We guarantee to improve your ranking and get you better search engine results for the online corporation to help you increase your sales and web presence.

Internet Marketing and Search Engine Optimization Services provided

On Web site Search Engine Optimization (SEO)

  • Evaluating and customizing your keyword phrases
  • Updating and bettering your meta tag information
  • Utilize other key current methods for gaining improved Page Rank.
  • We help you with copy points. The way users scan your web site is different than how they take in information when reading print materials and this is important to know.
  • We review your site and put in place proper H1 and H2 tags for the keywords and phrases you’re targeting.

Off Site SEO

  • Be sure to help you engage in Forums pertinent to your industry
  • Bookmark your website on top social bookmarking sites
  • Build Squidoo pages, Hubpages and more.
  • Build you a presence on Facebook and Twitter
  • Get links from sites that are similar to yours in theme / topic
  • Help build your link popularity and drive traffic to your site.
  • Submit articles
  • Submit videos to help market your site
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Winston Salem SEO : Getting the Most Out Of Your Internet Explorer Browser Fri, 03 Dec 2010 01:44:28 +0000 SEO in Winston SalemWeb browsers have become equivalent to telephone sets in our current generation. We use them to “get connected” and generally don’t fool with all the fancy buttons and additional settings that are available.

Most of us use them for their most basic function – to communicate. Nonetheless, there are times when it’s very helpful to know how to use certain settings when you need them.


Let’s start with the toolbars. In Internet Explorer, most of the horizontally aligned icons and windows in the top of the browser are part of a toolbar. For a list of the various tool bars, click on View and Toolbars.

The two main ones are the address and standard. The address toolbar is fairly self-explanatory. It displays the website address of the page you are visiting and permits you to enter the address (URL) of the website you’d want to visit.

If you find the address bar unchecked in the pull-down menu, simply click on it to place a check mark beside it. This action will cause the address window to be displayed.

The standard tool bar includes icons such as “back”, “stop”, “save”, “refresh” and “home”. These are fairly essential tools to help navigate the internet.

The standard tool bar can also be easily changed and added to by right-clicking any icon on the toolbar and then clicking on “customize”.

If you prefer, for instance, to elevate the size of the text on a web page to make it easier to read, click on “size” in the “available toolbar button” section and then click “add” to move it to the “Current toolbar buttons”. After adding the button to the tool bar it can also be removed.

In exactly the same area you used to add a button, you can remove buttons as well by clicking on the item you want to remove under “current toolbar buttons”. Then click on “remove” to move it back to the “available toolbar button” section.

Be certain to set your Homepage

The page your browser opens to each time must be the page you choose, not necessarily the one that is set as the default when you installed your browser.

To change your “home page”, click on Tools -> Internet Choices and the General tab. There you’ll find the Homepage area located at the top of the window. Enter the web address of your choice and click Apply.

You are able to also browse to the web site that you’d like to have as your homepage, then go to the Home page area and click on Use Current.

Send a web page via email

Have you ever visited a web page that you wanted to send to someone (or yourself)? When so, visit a web page such as When you’re on the CNN homepage, click on File -> Send -> Page by E-mail. Other options include Link by E-mail and Shortcut to Desktop.

This feature can come in handy when you’re doing web-based research and want to send your results to someone at a separate email address. Ideally, you should always link by email, as some email customers don’t support reading web pages.


The internet is an ever-growing immense cyberspace of web pages and information.

Have you ever visited a site that had a name you knew you would never forget to only forget the name and not be able to return the site ever again? When so, get familiar with Favorites.

Favorites are a section in your browser that permits you to store and organize any webpages that you want to revisit again in the future.

This may be especially helpful for large sites that require numerous clicks to get the area of the website that interests you. By simply using Favorites, you’ll save time.

To get began, go to a web site that you like and click on Favorites -> Add to Favorites. Then, whenever you want to return to this web site, click on Favorites and the name of the the web site.

After you get several websites listed, you will need to organize them by clicking on Favorites -> Organize Favorites and using the options there to create folders, rename, move and delete the bookmarked pages and folders.

In Organize Favorites, a web page’s content can also be made available for offline viewing by clicking on the web page name and then clicking in the box next to Make Available Offline.

Radio, Movies, Music and more

In Internet Explorer, users have the option to listen to streaming music and video.  To see what’s available click on Media in your standard toolbar.

When clicked, a window should open in the left-hand side of your browser displaying your choices. Click on MSN Music for a broad option of music styles.

After clicking use the controls at the bottom to pause, stop and rewind, for instance, the music tracks that are playing. A volume adjuster is also available.

Find Text on Page

A useful choice in searching for a specific word on a web page is the Find function.

When you’re on a page and want to search for the name Martin Luther King, click on Edit -> Find (on this page) to have the find pop-up window appear. Then enter Martin Luther King and click Find Next.

Features that help find your word(s) include Match Whole Word Only, Match Case and Search Up or Down. The shortcut for Find is CTRL-F and could be used most all Windows and Office applications.

Blocking Popups

When you’re using Windows XP Service Pack 2 (SP2), Internet Explorer comes with a built-in popup blocker. This is a very nice feature to stop web sites from opening more pages to annoy you. Notwithstanding, sometimes this feature breaks a web site you really want to use.

A really quick workaround for this is if there is a link that won’t work with the popup blocker turned on, hold the Ctrl button on your keyboard while clicking the link. That will tell the popup blocker to not act.

When you’d prefer to manage it in more detail, you are able to go to Tools -> Popup Blocker and alter settings for the popup blocker there.

These are just several of the numerous choices users of Internet Explorer can choose to use.  To discover others, click through each section starting with File and continue on until you reach About Internet Explorer in the Make certain to help section.

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Winston Salem SEO : Locating Corporations, People  and Things On  the web Thu, 02 Dec 2010 01:44:27 +0000 Winston Salem search engine optimizationIf you have ever searched for a book at a big library without using the resources available to direct you to the book or section, you know how frustrating and time consuming the venture can be. In searching the internet for companies, people , or things, you’ll find a very similar scenario.

However, the internet continues to grow at a phenomenal rate and no search engines or directories have all of the websites on the internet registered within their systems. That being said, search engines are still by far the most effective way of finding what you want.

Start Your Engines

Search engines are a necessity when it comes to looking up information on the internet. These applications consist of databases of web addresses that have been retrieved by computer programs like robots or bots, spiders, and webcrawlers or crawlers.

These retrievers scour the web searching webpages and sending back URLs, text references and descriptions to their site’s database.

To aid in the narrowing down of a search, search engines provide ways to submit keywords that help to reduce unrelated results that they provide.

For example, permits users to place ‘-’ in front of words that should not be included in the search. For example, the phrase bass -music can be used to search for pages that do not include the word music.

Most all search engines may be used the exact same way for basic searches. However, to narrow your search and better communicate with the search engine, look for text links, like Advanced Search or Help, on the search engine home pages.

Major search engines include -

  • Google
  • Yahoo! Search
  • MSN Search
  • Ask Jeeves
  • Dogpile

Search Engine Toolbars

The next big step in search engines has been search toolbars. Such toolbars plug straight into your browser and work like a shortcut to the search engine of your option.

This may be very convenient, since internet searches are always at your fingertips. As a bonus, most of them offer additional features over and above basic search.

For  instance, Google’s Toolbar can save information and automatically fill out forms for you. MSN’s toolbar gives you the ability to have tabs in Internet Explorer. Major search toolbars include:

  • Google Toolbar
  • Yahoo! Toolbar
  • MSN Toolbar
  • Ask Jeeves Toolbar
  • Dogpile Toolbar

A word of warning! the popularity of toolbars is so great that many malicious people write toolbars that appear helpful, but really aren’t!

When you do not know the company that is offering you a toolbar, your safest bet is to not use it!

Another note, Firefox, a popular alternative web browser, has a search bar built in. So you are able to do Google and other searches from the get-go.

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Winston Salem SEO : Website Search Engines Wed, 01 Dec 2010 01:44:27 +0000 Registering your website on search engines is a necessary part of any website marketing plan. is one of the most popular search engine directories and could help to drive more traffic to your website.

When registering your web site on Yahoo, it’s important to be certain it’s listed in the right category.

Begin by finding the section you wish to be listed in in the Yahoo directory. After you’ve reached your preferred section, click on “Suggest a Site,” at the bottom of the page.

For other categories, go to the section you feel your web site must be listed and click on “Suggest Site” at the bottom of the page and follow the directions. Another choice is to look at where your competition is listed in the directory.

For more information on Yahoo! visit –

Yahoo and a few other similar sites have started charging a fee to register. Yahoo’s fee is $299 for company listings.

Some online marketeers pick to register on other search engines 1st to gauge your level of response before investing the fee for Yahoo.

There are hundreds of well-liked search engines and directories on  the Internet. Some charge a fee to register and others are free.

Below you’ll find a list of links to several popular search engines and links to information and forms on their websites to assist you in submitting your website address (URL).

URL Submission Links:

  • AltaVista –
  • AltaVista Add URL info –
  • AltaVista Add URL for fee –
  • AltaVista Add URL for free –
  • Excite –
  • Dogpile –
  • WebCrawler –
  • All The Web –
  • Lycos –
  • Google –
  • Open Directory –
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Winston Salem SEO : Marketing Via  the world wide web Tue, 30 Nov 2010 01:44:27 +0000 The best way to market via  the web is to build a site that sells your product or tells people about your company and then drive people to that site.

There are numerous ways to help drive traffic to a web site. Search engines, banner advertisements, and ezine advertisements are several ways that web site owners promote their websites.

As with any form of marketing, a business owner has to track every dollar spent to decide the return or loss on the investment.

The same principle must be applied to marketing on  the world wide web. Regarding internet based malls, there are potential advantages and disadvantages. The advantage is in the large traffic flow, assistance with order taking technology and ease of set-up.

The downside includes the potential to get lost when the mall is too big and the possibility of the mall owner not providing the necessary upkeep and promotion to keep traffic and orders flowing.

Before joining a specific mall, research the software tools, security, how the mall is promoted, and feelings of current storefront owners. There are numerous malls available so don’t limit your search to only one or two.

Registering your site on search engines is important. The following list includes steps you should take to market your site –

1. Register your site in well-liked search engines and directories. See the article on Search Engines for additional information.

2. Contact webmasters at web sites you feel are appropriate to carry the links to your web site or that are willing to place the “free” links for the Company and Legal Resource Centers.

3. Look at adding more keywords and phrases to your website. For example, consider adding your company name, product name and your company name with typos. Also look at adding benefit related keywords and phrases. Attempt to put yourself in the shoes of the individuals looking for what you have to offer. Its also helpful to check your websites log files to see which keywords and phrases people are using to find your website.

4. Be sure to include your site address on all of your corporation materials (letterhead, corporation cards, signage, advertising, etc.).

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Winston Salem SEO : How to Optimize Your Website for Bing Sun, 28 Nov 2010 01:44:26 +0000 So by now nearly everyone has heard of Bing, the new “decision engine” from Microsoft. It’s an obvious challenge to Google, and naturally Search Engine Optimization (SEO)s and Promoters want to know the answer to the obvious 1st response “how do I optimize for it”. I’ll offer up some suggestions and theory.

Clearly Bing just became public recently, and I haven’t done any real optimization tests with it, nobody really has. But we know it comes from the MSN engine, and I have had a lot of experience with that. I will explain a few theories I have, based on experience with MSN/Bing, and like a searcher on Bing.

What’s Bing?

Bing is the new search engine developed by Microsoft, as a replacement for In my opinion Bing won’t be a “Google killer” but I don’t think it’s designed to be. I think Microsoft sees it an betterment over Live, and a slight difference in approach. In their own words –

We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the most effective results, presented in a more organized way to simplify key tasks and help you make important decisions faster.

Yes, I agree that is beautiful vague. But to total it up, it is Microsoft’s replacement for Live, with a retooled engine, different interface, and several extra cool tools. So far as a searcher, I really like it.

So how do I optimize?

So far these are what I’ve heard are the most effective factors for success in bing –

1. Domain Age.

Other SEOs tell me domain age is very important with Bing. So recently purchased domains are probably not your best bet.  And when you are expecting instant spidering by google, think again. Google has only crawled a percentage of the net, and they have been doing this for 10 years.

Bing is just getting started. If you have an older domain you are good, if not hit a good domain auction site like Afternic or TDNAM and see what you can get. Do not forget, even if it’s a lousy name, you might still be able to get rankings because of the age, and still pick it up cheap.

2. Get Links from Optimized sites

Yeah, this sounds like a no brainer, but hear me out. Any website that has keyword phrases from a certain niche in their title, and links to you using those keyword phrases will help.

Think of how google was around 2004-2005. I’ve been hearing about good results just using this simple method to boost your rank. You can build your own mini network and accomplish this really easily.  And as always, select a niche and focus on it.

3. Backlinks are not necessarily the answer

Having said what I did in #2, don’t be too to a great extent reliant on backlinks with Bing. Their algorithm was created after the disaster that paid links and link farms created for google.

Do not count on them putting a lot of weight into backlinks. Looking at side by side comparisons it’d seem web sites with less backlinks are still beating out bigger web sites on bing.

4. Fresh content isn’t your instant in.

Over the years pretty much everyone has Google’s number when it comes to updating. The more you update, the more google likes it. This doesn’t appear to be the case with Bing.

So you can rest easy knowing you wont have to create 10 pages a day to do well. But you do want to focus on those pages to make certain they are relevant.

5. On page optimization

This appears to be a very strong factor with bing. If you dont know what on page optimization is, google it (a little joke there) and look into it.

Good keyword count and relevance, usability and validation are all gorgeous important on Bing. Keep your code clean, small and relevant to the topic.

6. Don’t link spam.

Maybe this one appears fairly obvious, but link spamming is not the way to win on Bing. They have algorithms in place already to combat that.

Google was a little slow to adapt, and sometimes still gives love to these sites, but Bing won’t. Focus on another method of optimization.

7. Authority Matters.

Focus on authority because it matters. This isn’t good news for free sites, blogs and the like. It would appear expert organizations and big companies or government sites carry a lot of weight with Bing.

If you aren’t considered an “authority” in the industry you will have a harder time. So figure out how to do that.

In closing, it is way too early to tell any rock solid tips or secrets about Bing, but we’ve several rules. I have a feeling with time, it will be much like Google, or even better.

What I mean by that is, if you make a good honest effort to provide good content and spread it around, you’ll do well on Bing as well.

Optimizing for the “big three” is not all that different between sites, and it will not be for Bing. Keep it honest.

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Winston Salem SEO : Search Engine Optimization For Blogs Sat, 27 Nov 2010 01:44:26 +0000 SEO for blogs is just as crucial as SEO for web sites. When it comes to SEO for blogs, these few basic tips can go a long way toward traffic and internet success.

Keywords Are Important

For your post to rank well, make sure you not only use your keyword in the content of your post, but also use it in the title of your post and in a subheading within your post.

When writing the primary title for your post, use your keyword at the starting of the title to increase its search engine optimization.

It’s also a good idea to begin the content of your post with your keyword if it doesn’t sound awkward or to use it as close to the beginning of your post as possible.

If you add an image to your post, titling your image with your keyword is a excellent way to increase SEO for blogs.

Write Quality Posts

Basic Search Engine Optimization for blogs might get you some traffic from the major search engines, but quality content is what’ll keep people coming back… and you need that to have a successful blog.

It might be easier just to slap up a PLR article or a generic post, but it will not pay off. Your readers are also more likely to pass on the link to your content if it’s well written and provides valuable information.

Link Within Your Own Blog

You do not want to do this in every post, but linking back to your past posts when appropriate provides great Search Engine Optimization for blogs. Be certain the links are relevant and that you use anchor text keywords and phrases in your link.

In addition to providing SEO for blogs, linking within your own blog also assists new readers who might have missed the initial post.

Be certain to set Up RSS Autodiscovery

Making it possible for web browsers, feed readers, and other software to peruse your blog posts by setting up RSS autodiscovery provides excellent Search Engine Optimization (SEO) for blogs.

Not only will this bring you more traffic, but it will also allow people to subscribe to your feed so they automatically receive your new blog posts.

SEO For Blogs With Automatic Pinging

Be sure to set up automatic pinging on your blog so all the major search engines and directories receive a notice that you’ve made a new blog post.

These tips for implementing basic Search Engine Optimization (SEO) for blogs are a good start toward getting traffic to your blog.

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Winston Salem SEO : Search Engine Optimization Tips From Wellnesseo Fri, 26 Nov 2010 01:44:25 +0000 Successful web site owners are aware of the need to implement search engine optimization (SEO) methods to ensure high organic search engine rank.

Nonetheless, when reading some small company sites and blogs, you will notice there is a huge question as to the most effective SEO tactics to implement.

Without consulting an Search Engine Optimization specialist who stays on top of the changing Search Engine Optimization trends, many small corporations actually risk damaging their search engine results positioning by using the wrong Search Engine Optimization tactics and strategies.

This article looks at some things to know when it comes to Search Engine Optimization (SEO), whether you’re hiring an expert Search Engine Optimization (SEO) company or going it alone.

Commit Long Term – Search Engine Optimization (SEO) is not a onetime thing. The algorithms of the major search engines change constantly, meaning tactics that worked well last month mightn’t work today. Effective Search Engine Optimization (SEO) requires you to commit long-term.

Learn Search Engine Optimization (SEO) – When doing it yourself, you need to learn current Search Engine Optimization (SEO) methods and you must stay on top of the constant changes in the search engine algorithms to ensure effectiveness in the long term.

This is the main reason why many successful web site owners choose to hire an SEO company. They feel the time spent learning SEO, implementing SEO, and staying on top of every change in SEO is better spent building their company.

Because profitability increases dramatically, even with the minimal cost of hiring an Search Engine Optimization (SEO) company, it makes sense, namely since it is practically impossible for a company owner to do everything himself in the running of a corporation.

Have Patience – Excellent organic search engine results positioning don’t happen overnight. It can sometimes take months, in particular for newer, smaller website companies.

Build an Effective Site – While good content and framework beat design when it comes to search engine results positioning, design is still a vital component of a successful web site.

Look at the sites of the competitors and think about whether your site measures up. When it doesn’t, make it even better.

Place Analytics From the Start – Clearly defined objectives are great, but without web analytics, you cannot track what works and what doesn’t.

Add A Web site Map – If the search engine spiders cannot crawl your pages, the search engines cannot index them. A site map helps spiders find the important pages of your site so the search engines can understand how your site works.

Do Your Keyword Research – Keywords are still king when it comes to Search Engine Optimization, so do not neglect the importance of keyword research. The most vital aspect of picking good keywords and phrases is calculating the relative volume of keywords and phrases against each other.

Include URLs That Are Search Engine Optimization (SEO) Friendly – Use keywords in your file names and URLs, but do not overdo it. Use hyphens instead of underscores because the various search engines treat hyphens as spaces, but not underscores.

Notwithstanding, too many hyphens can make your URL look spammy to visitors, costing you valuable clicks.

Use Keyword Focused Titles and Meta Tags – Use your most important keyword in your title tag. That is one of the simplest, but most vital Search Engine Optimization approaches. It is difficult to rank highly for certain keyword phrases when they are not included in your title tag.

Make certain you also include a keyword focused meta description in your pages. While your meta description will not do much to help your rankings, you are able to encourage people to click with a good description because it often appears in the search engine listings.

Some website administrators use misspelled keywords and phrases in their meta description. Since many individuals misspell words in an web-based search, website administrators want to include common misspellings as part of their Search Engine Optimization marketing campaign, but are hesitant to have misspelled words on their website pages so they use them in their meta description.

Open A PPC Account – It doesn’t matter whether you choose a Yahoo! or Google pay-per-click account, by opening an account and testing ads you are able to easily get the actual search volume for the keyword phrases you choose.

It also provides you with instant search engine visibility, whereas Search Engine Optimization can take time.

Create Unique and Informative Content – This is hugely important in effective Search Engine Optimization (SEO). While it’s simple for some web sites and just takes a little time and effort, retail web sites often neglect this.

For example, when you’re selling the exact same product as ninety other online retailers, you ought to steer clear of the boilerplate manufacturer descriptions and select to create your own unique product descriptions full of keyword phrases.

Do this and you’ll not only gain inbound links from other sites, but you’ll also blow away your competition.

Write For Your Readers – While some Search Engine Optimization (SEO) corporations may encourage you to write for the various search engines, it does not do much to help your rankings and can actually hurt your site, as readers won’t return to a hard to peruse site.

Always write for the readers. Include keywords in your text, but make certain it is still readable.

Build Your Links Strategically – Submit your website to trusted web directories like DMOZ, Yahoo, and Best of the Web. Only seek inbound links from authority sites in the same topic or industry as your website.

When geographical area is important to your rankings, pursue an inbound link from your local Chamber of Commerce. Remember that quality of inbound links is better than quantity of links.

For  instance, an inbound link from a dating advice site won’t do much to boost the rankings of your storage shed site, but an inbound like from an authority site like Home Depot could send you higher in the organic rankings.

Link Internally With Keyword Anchor Text – Simply by linking anchor text, you tell the search engine spiders what your website is about. Never use ‘click here’ as your anchor text for a link. All this does is tell the major search engines your website is about ‘click here.’

Blog and Post On Other Blogs – the various search engines love blogs, namely those updated often with new postings, because they are full of fresh content. Simply by attaching a blog to your web site via a URL like www.yourweb siteurl/blog, you will gain more attention from the various search engines.

Post helpful comments on other blogs within your industry as well, always including your link in the signature. Never include a link in your comment or it might be deleted for being spammy.

Don’t Overlook Press Releases – A lot of site administrators overlook the usefulness of press releases and developing a good relationship with the traditional media.

You can receive incredible coverage and exposure for your site by distributing press releases online, but remember to only issue a release when you have real news or you will alienate the media when you produce fluff releases for the heck of it.

Not only does this increase your media coverage, but press releases also provide you with valuable inbound links. Just imagine how much attention your web site might receive when Fox News or CNN were to select up your press release.

Consider Social Media – When you have a service related business, consider posting comments on Q&A social media web sites like Yahoo! Answers.

This will not only gain you valuable inbound links (in your signature only, please), but will help you establish yourself as an specialist. Consider contributing photographs and videos to Flickr and YouTube to further use social media.

By becoming an active member of the online social community, it is possible to interact with potential customers without them really knowing you’re trying to sell them.

Local Search Engine Optimization (SEO) Is Valuable – Since many people include a geographical area when searching online, it only makes sense to use your locality as an Search Engine Optimization (SEO) tactic.

For example, when searching for a real estate agent, most people will search with their area in mind, like ‘Atlanta real estate agent.’ Regardless of your type of corporation, by optimizing your website for the local area you may benefit  from higher rankings.

Include a location and directions page in your web site using your area as a keyword. List your web site with any local directories like Local, Yelp, and CitySearch.

Use Search Engine Tools – the various search engines themselves can help you rank higher if you make use of the tools they provide.

For  instance, Yahoo! Web site Explorer and Google Webmaster Central will give you an idea of how the major search engines view your site and will show you the number of inbound links they find.

Broaden Your Tactics – You might get a ton of traffic from Yahoo! today, but that may all change with the next algorithm change so you need to broaden your tactics in lieu of focusing on one or two methods.

Subscriber websites with email newsletters present a way for controlling and holding onto potential visitors regardless of what happens with the algorithms. Other things like blogging and social media can also help you grow a loyal audience that isn’t dependent on the major search engines.

Ask Questions – When you decide not to tackle Search Engine Optimization on your own, consider hiring an Search Engine Optimization business. Be certain to ask plenty of questions so you know the tactics used.

Don’t be afraid to ask for specifics and inquire about possible risks. Some Search Engine Optimization approaches can actually hurt your search engine rankings, so know what tactics your prospective Search Engine Optimization corporation employs.

By keeping these SEO issues in mind, you ought to be able to make a plan that takes your small corporation site from obscurity to first page rankings. If it seems a little overwhelming, let the specialists at Out of this World SEO take care of it for you so you are able to focus on building your company.

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