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Winston Salem SEO : Choosing A Winston Salem SEO consultant

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By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Nov 23 2010

Search Engine Optimization can substantially improve the organic rankings of your Winston Salem web site in the search engines, but it’s tricky to handle on your own, especially when you are also building your business.

That’s why hiring a Winston Salem Search Engine Optimization (SEO) consultant is so valuable. After all, every Search Engine Optimization (SEO) corporation should have the knowledge needed to improve the organic rankings of your website fast and affordably, right?

Not really. While hiring the right Search Engine Optimization (SEO) advisor can dramatically improve the organic rankings and profitability of your site, hiring the wrong Search Engine Optimization (SEO) corporation can actually hurt your rankings and really possibly even your reputation.

Now, you could be wondering how to separate the right Winston Salem SEO advisor from the wrong SEO business. This Dummies Guide to Picking a Winston Salem SEO advisor will give you the information you need to make the right option.

Take the Time to Research

Never hire the first SEO company you come across. Always take the time to do some research first, even if you end up back at that first consultant. Education can mean the different between hiring the right or wrong SEO company for the business.

Perform a Google search using the name of your prospective SEO corporation. When you don’t see their web site in the organic search engine listings, quickly move on to another Winston Salem SEO corporation.

Additionally, perform a search for the owner’s name as many corporations change their corporation name because of bad press, but the owner’s name will generally stay the same.

Read all of the comments you see, positive and negative, so you are able to create your own opinion about their company methods, successes, and tactics.

When to Hire A Winston Salem Search Engine Optimization consultant

If you’ve decided to choose hiring a Winston Salem Search Engine Optimization consultant in lieu of performing your own search engine optimization (SEO), getting started during the initial development of your web site is best.

This will ensure effective Search Engine Optimization (SEO) measures are a part of your web site from the beginning. When you have an existing web site, hiring an Search Engine Optimization (SEO) advisor is really the best option overall because it can get very sophisticated making changes to your web site and implementing good Search Engine Optimization (SEO) methods.

Questions to Ask A Potential Search Engine Optimization (SEO) consultant

Never hire an Search Engine Optimization company without taking the time to ask a few questions first. Be sure you get the right answers to your questions before proceeding. Consider the following questions and include any other questions you can think of that are specific to your web site.

• How long have you been in business?

• Do you follow the Google Webmaster Guidelines?

• Can I see some of your past work and the results you have achieved?

• Can I contact some of your past customers?

• Do you have any experience with web sites in my topic?

• What results do you think it is possible to accomplish for my web site?

• Are these general results or results specific to my web site?

• Have you looked at my competition’s website to review what they are doing?

• What is your strategy for building links?

• How do you figure success?

• What are your rates and packages?

• Are there any hidden fees?

• Do you have any experience with local Winston Salem Search Engine Optimization?

• Do you offer Pay Per Click and internet marketing services as well to Search Engine Optimization?

• What is your most productive Search Engine Optimization (SEO) technique?

• Will you seek my approval before implementing SEO tactics?

• Will you always seek my approval or only for certain things?

• Will you change my website?

• How often will you contact me with updates and results?

Who to Avoid

While good Search Engine Optimization consultants offer a valuable service that can help any corporation achieve higher rankings, unethical businesses can actually cause more harm than benefit, particularly those who use manipulative or aggressive approaches. Violating rules set by the search engines can even result in the removal of your web site from search engines.

• Avoid SEO corporations sending spammy emails. Spam is a large red flag because it’s frowned upon. Any SEO corporation sending unsolicited emails is probably prone to using dangerous SEO tactics.

• Keep clear of Search Engine Optimization companies that promise a #1 ranking, regardless of web site topic or keyword targeted. While it is possible to rank #1 for long tail or obscure keywords and phrases, no Search Engine Optimization business can guarantee a #1 spot because they don’t control the search engines.

• Stay away from Search Engine Optimization companies who don’t really answer your questions. When they dodge questions without full answering them, they’re probably misleading you.

• Avoid Search Engine Optimization businesses claiming ‘special relationships’ or ‘priority submits’ with the major search engines. Neither of these exists. Everybody is equal when it comes to submitting a site to the major search engines.

• Keep clear of Search Engine Optimization companies suggesting doorway pages or throwaway pages. These are another quick way to get your website banned from the major search engines. Remember that your website will receive the punishment for negative tactics, not the Search Engine Optimization corporation.

• Avoid Search Engine Optimization (SEO) corporations who suggest placing a link on your site that points to their site. Also, avoid Search Engine Optimization (SEO) corporations who discuss free for all links, submitting to thousands of search engines, or link popularity schemes. These will not do anything for the ranking of your site.

Know Exactly What You will Receive

Google, Yahoo, MSN, and the other search engines don’t sell rankings. You will never receive a higher search engine ranking by paying off a search engine.

Pay-per-click (PPC) marketing does entail paying the various search engines for placing an ad in the paid search engine results, but you are able to never purchase a high organic search engine ranking. Any Search Engine Optimization (SEO) business suggesting this is fraudulent.

A good Winston Salem SEO consultant will offer you an itemized list of their fees for each specific aspect of the SEO services they provide. Never blindly hand over money. If your prospective SEO corporation won’t give you a customized price quote, move on.

Be On the Lookout For

• Doorway Pages – Prevent Search Engine Optimization corporations who propose doorway pages. These pages are nothing more than useless keyword loaded pages. The major search engines hate them and using them is a sure way to find yourself on the last page of organic search engine results.

Many fraudulent Search Engine Optimization businesses load doorway pages with invisible links to the websites of their other clients. This will also damage your ranking as the various search engines frown upon invisible text and irrelevant links.

• Shadow Domains – In addition to avoiding doorway pages, avoid Search Engine Optimization corporations suggesting shadow domains. These simply funnel visitors to a website using misleading automatic redirects.

Another reason to avoid shadow domains is that your Search Engine Optimization business will own them. This can result in you paying for a shadow domain you don’t own.

When you cancel your Search Engine Optimization services with a corporation using shadow domains, they are able to switch the shadow domain to point anywhere they want, including to your competitor, which can have a devastating effect on your company.

Other Techniques to Avoid

Ask when your prospective Winston Salem SEO business uses the following approaches. When the answer is yes, move on fast. Despite the fact that this isn’t an in depth list of approaches to avoid, it will give you an idea of the legitimacy of your prospective SEO business.

Above all, listen to your instincts. If you have a negative feeling about an Search Engine Optimization business, even when everything seems good, walk away. The internet is full of excellent Winston Salem Search Engine Optimization consultants.

• Has hidden WHOIS information (or it’s false)

• Uses aliases in lieu of real names

• Is not listed in the organic search results for their name or business name

• Wants your FTP information and root access to your server

• Deals in anonymous search engines, spyware, or scumware

• Offers address bar keywords for a hefty price

• Only offers tactics you might accomplish on your own

• Places links to other websites on your web site

• Lumps the paid search results and organic search engine results together

• Guarantees a #1 Google ranking for any and every keyword

When You Unfortunately Chose the Wrong SEO Company

First, realize it can (and does) happen to anyone. When you’re excited about beginning your Search Engine Optimization (SEO) campaign, it’s easy to overlook things to end up making a bad choice.

One of the best things you are able to do is to help others by speaking up about your negative experience. After all, wouldn’t you have chosen a different SEO company when you read a warning about their fraudulent practices?

To report fraudulent practices by an Search Engine Optimization (SEO) company in the USA, contact the USA  Federal Trade Commission (FTC) at http – //www.ftc.gov or 1-877-FTC-HELP. You can file a complaint online, provide your complaint over the phone, or mail your complaint to –

The Federal Trade Commission

CRC-240

Washington, DC 20580

To file a complaint against an SEO business in another counter, visit http – //www.econsumer.gov.

Through considering these tips, you’re sure to choose the Search Engine Optimization company who can take your internet based company from obscurity to astounding success.

When you’ve any questions on your journey to locating the right Search Engine Optimization (SEO) advisor for your business, please contact Winston Salem Search Engine Optimization (SEO) consultant. We’re happy to help you make the top option to improve the ranking of your web site, even when you don’t select us.

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