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Winston Salem SEO : How to Optimize Your Website for Bing

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By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Nov 27 2010

So by now nearly everyone has heard of Bing, the new “decision engine” from Microsoft. It’s an obvious challenge to Google, and naturally Search Engine Optimization (SEO)s and Promoters want to know the answer to the obvious 1st response “how do I optimize for it”. I’ll offer up some suggestions and theory.

Clearly Bing just became public recently, and I haven’t done any real optimization tests with it, nobody really has. But we know it comes from the MSN engine, and I have had a lot of experience with that. I will explain a few theories I have, based on experience with MSN/Bing, and like a searcher on Bing.

What’s Bing?

Bing is the new search engine developed by Microsoft, as a replacement for Live.com. In my opinion Bing won’t be a “Google killer” but I don’t think it’s designed to be. I think Microsoft sees it an betterment over Live, and a slight difference in approach. In their own words –

We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the most effective results, presented in a more organized way to simplify key tasks and help you make important decisions faster.

Yes, I agree that is beautiful vague. But to total it up, it is Microsoft’s replacement for Live, with a retooled engine, different interface, and several extra cool tools. So far as a searcher, I really like it.

So how do I optimize?

So far these are what I’ve heard are the most effective factors for success in bing –

1. Domain Age.

Other SEOs tell me domain age is very important with Bing. So recently purchased domains are probably not your best bet.  And when you are expecting instant spidering by google, think again. Google has only crawled a percentage of the net, and they have been doing this for 10 years.

Bing is just getting started. If you have an older domain you are good, if not hit a good domain auction site like Afternic or TDNAM and see what you can get. Do not forget, even if it’s a lousy name, you might still be able to get rankings because of the age, and still pick it up cheap.

2. Get Links from Optimized sites

Yeah, this sounds like a no brainer, but hear me out. Any website that has keyword phrases from a certain niche in their title, and links to you using those keyword phrases will help.

Think of how google was around 2004-2005. I’ve been hearing about good results just using this simple method to boost your rank. You can build your own mini network and accomplish this really easily.  And as always, select a niche and focus on it.

3. Backlinks are not necessarily the answer

Having said what I did in #2, don’t be too to a great extent reliant on backlinks with Bing. Their algorithm was created after the disaster that paid links and link farms created for google.

Do not count on them putting a lot of weight into backlinks. Looking at side by side comparisons it’d seem web sites with less backlinks are still beating out bigger web sites on bing.

4. Fresh content isn’t your instant in.

Over the years pretty much everyone has Google’s number when it comes to updating. The more you update, the more google likes it. This doesn’t appear to be the case with Bing.

So you can rest easy knowing you wont have to create 10 pages a day to do well. But you do want to focus on those pages to make certain they are relevant.

5. On page optimization

This appears to be a very strong factor with bing. If you dont know what on page optimization is, google it (a little joke there) and look into it.

Good keyword count and relevance, usability and validation are all gorgeous important on Bing. Keep your code clean, small and relevant to the topic.

6. Don’t link spam.

Maybe this one appears fairly obvious, but link spamming is not the way to win on Bing. They have algorithms in place already to combat that.

Google was a little slow to adapt, and sometimes still gives love to these sites, but Bing won’t. Focus on another method of optimization.

7. Authority Matters.

Focus on authority because it matters. This isn’t good news for free sites, blogs and the like. It would appear expert organizations and big companies or government sites carry a lot of weight with Bing.

If you aren’t considered an “authority” in the industry you will have a harder time. So figure out how to do that.

In closing, it is way too early to tell any rock solid tips or secrets about Bing, but we’ve several rules. I have a feeling with time, it will be much like Google, or even better.

What I mean by that is, if you make a good honest effort to provide good content and spread it around, you’ll do well on Bing as well.

Optimizing for the “big three” is not all that different between sites, and it will not be for Bing. Keep it honest.

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