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Winston Salem SEO : How To Pick The Best Keywords And Phrases For Search Engine Optimization

By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Oct 30 2010

On the list of most crucial components to consider when beginning an Search Engine Optimization (SEO) plan is which Web keywords you’re going to pick for the site.

Selecting Internet keywords and phrases is a vital element of Search Marketing. When you do a poor job at selecting the most effective web keywords and phrases to target, all your subsequent efforts will be a waste. So it’s vital to get keyword selection right for the Web.

Advantages of Selecting  Top Web Keywords

Selecting  the right keywords for the site is often listed as one of the hardest tasks in SEM. Because of this, most site owners do not spend enough time selecting effective site keywords, which can prove suicidal since selecting keywords for the site is one the most important aspect of SEO. If you do not choose keywords your potential customers are searching for, you will not get found.

Choosing the right website keywords for search engine keyword optimization causes –

• Drive traffic to your web site –  to drive searchers to your web site, you must identify and optimize for the web site keyword phrases they are searching for

• Write relevant content –  By integrating traffic-driving web site keywords into your web site content, you connect with potential clients by being relevant to their interests.

Where site Keywords Make a Difference

Selecting  the most beneficial performing Site keywords permeates every aspect of SEO from content strategy, to link building, to how your site content is organized and structures.

When it comes to Search Engine Optimization, the success of your organic search efforts rely greatly on how effective you’re at discovering, researching, reviewing  and selecting the right website keyword phrases. Web Site keyword phrases affect every aspect of your Search Engine Optimization marketing efforts, including –

• Title Tag –  Your site keyword phrases should be included in the title tag, which is the most important Search Engine Optimization (SEO) element on your site.

• Inbound and Internal Links –  Your website keyword must be part into your link building strategy. Internal links, inbound links and even links in your website navigation should all have your top website keywords and phrases.

• Content strategy –  If you want to rank well and connect with searchers, you need to use your target keywords and phrases in your content. WordStream for Search Engine Optimization (SEO) assists combine keyword research with content authoring.

• Images –  Do not forget to optimize keywords and phrases in the pictures on your web site. Target keywords and phrases ought to be used in your image alt attribute and file names, to name a few.

• Meta Description –  There’s some debate over whether or not including target keyword phrases in your text snippets assists rankings. But there is little doubt that having your optimized keyword phrases here produces more clicks in searches, which is optimal.

• URL –  Be sure to include keyword phrases for Search Engine Optimization in file name slugs, like I’ve done with this page’s URL. The page is about keyword optimization, so the slug name is /keyword-optimization.

• Website Structure –  Keyword optimization is also critical to how you structure and organize your web site content. Not only do you need to select the right keywords and phrases, but you need to group them hierarchically and order the corresponding pages on your web site accordingly.

What to Evaluate When Optimizing Keywords

When determining which keywords and phrases to pick for your optimizations efforts, there are a number of factors you should evaluate.

Keyword Popularity – the more popular a keyword is (meaning the more that individuals search for it), the more traffic it’ll drive to your site, should you rank highly for it, that is. When it comes to picking keywords based on popularity, there are two lines of thinking.

• Target the most well-liked keywords and phrases –  This seems pretty straightforward. If you want to attract the most visitors to your web site, you should optimize for the most searched for keywords and phrases. Right? But the more well-liked a keyword is, the harder it is to rank for.

• Target less competitive keywords and phrases –  It may seem counter intuitive to go after keywords and phrases that aren’t as popular, but for a new website, this is often the very best approach. It’s very difficult to take on mature web sites that have achieved trust and authority for the most well-liked keywords and phrases in competitive ranking verticals.

So websites that are young typically have more success optimizing for keyword phrases that are not that well-liked or competitive or optimizing your keyword phrases by integrating modifiers (thematic modifiers or geo-targeted modifiers) and establishing mid to long tail keyword phrases.

Keyword Relevance – It’s critical to choose keywords and phrases to optimize for based on how relevant they are to your products or services. When your keywords and phrases aren’t intrinsically relevant to what you’re offering on your website, the traffic the major search engines feed your website will not be delivered a relevant message.

Thus, they’ll be unable to complete the “search and reward cycle.” You see, searchers seek relevance and without it you are unlikely to convert them into customers.

Keyword Intent – to find out the value of your keywords, you need to identify the intent of the searchers. Which stage are they at in the search cycle? Are they browsing? Are they ready to buy? Or are they simply looking for solutions or pursuing information?

The intent behind keywords and phrases or more specifically “search queries” can be broken down into three categories.

• Navigational –  corporation or brand queries, domain queries

• Informational –  curiosity, question-oriented, solution-seeking queries

• Transactional –  looking to purchase queries

It’s important to optimize for the high intent keywords and phrases rather than keywords and phrases of low intent. By identifying, classifying and segmenting your high intent keyword groups into separate baskets of intent and eliminating the low-value keywords and phrases, you will see your search relevance rise and you will generate more, qualified traffic.

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