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Winston Salem SEO : Inexpensive Keyword Development

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By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Nov 20 2010

Winston Salem Search Engine Optimization (SEO) solutions understands that proper keyword development is crucial to the success of any site search engine ranking marketing campaign. Your keywords must reflect the market that you’re targeting for your site.

This is not as easy as it may sound. Keywords and keyword phrase development have become a multi-billion dollar subset of website development and marketing industry.

Keyword development and implementation on your web site is the heart and soul of what Search Engine Optimization (SEO) is all about. The two common sources that are most widely used in this process are Google’s Free AdWords keyword tool, and a compensated service, WordTracker.  While these are useful tools, we have found both to have limitations.

We prefer to do research. It helps to better identify the search terms a individuals will actually use to find your site. This will vary greatly by geographic regions of the county.

You might be surprised by the results. Many searchers choose search terms you mightn’t think of using. Once you know which search terms individuals use to locate your product or service, you can incorporate these leads toto your site.

Then after your site is up and running we will need to evaluate the search traffic and statistics to decide what searchers are actually using to find your site. Then we will make adjustments. This typically occurs after 30, 60, and 90 days of implementing our services.

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