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Winston Salem SEO : Link Building Blunder – Web-Based Directory

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By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Oct 29 2010

Link building and website rankings can be achieved in many different ways. Call ten different SEM firms and you will likely get ten different answers on how rankings can be acquired. Like any other industry bad apples weasel their way in like wolves dressed in sheep’s clothing and ruin it for all of us looking build on solid footing.

It is no surprise that submitting your site and company into directories is a excellent way to kick start your Search Engine Optimization (SEO) and relevant one way link building efforts. When are too many directories too much? When’s it not enough?

It’s important to sometimes take a step back and be certain you are taking a quality approach as well. No matter what happened to putting out honest quality work? Is purchasing a service from a hole in the wall company offering five thousand directory submissions a good thing?

I don’t think it is. There are lots of directories out there. Some good and many bad. Sometimes you don’t need to be in every directory possible.

I’d rather submit a website into the Yahoo directory and Best of Web than find several hundred offshore directories that could hurt me in the long run.

Manipulating the various search engines to thinking you’re performing hard earned rankings only ruins this industry for all the white hat Search Engine Optimization (SEO) individuals . I am not going to sit here and complain but these types of practices will only lead to the fall of the entire industry.

The search engines are constantly tweaking and changing to keep these wild banshees from ruing these amazing tools for us. Shoving your business information into several thousand directories and getting rankings definitely does not deserve a pat on the back. It is an simple way out by exploiting the search engines loop holes.

When anyone took this path quality internet based marketing tactics would go out the window. Yes taking time and executing a well thought out link building plan takes a great deal effort.

Nobody wants to wait 12 months before they see their web site climbing for their competitive keywords and phrases but once it’s done you have a great foundation to build from.

What are you going to do if Google someday implements a quote for how many directories you are able to be listed in before you are penalized? Allowing you only a certain number of submission as a result only selecting the most relevant and industry related directories.

If you are attempting to come off like you’ve a solid business but you’ve chose less than stellar means to get those high rankings than what type of work do you plan on doing for the clients?

What do you do if you pass this kind of effort onto your client and all a sudden their site is gone or on page 325?

Let’s talk about what this does for credibility for the ones looking to take a more quality path. What happens when your client sees that a competitor that has a website 1/3 their age all sudden surpass them on the ladder to the top because that website has taken a loophole of an approach?

All of a sudden your customer calls you kicking and screaming telling you how to do your job. Directory submissions are good, don’t get me wrong but when used appropriately and targeted they’re even better.

If you select a hundred or so of the top directories and then find some really targeted niche directories for your industry or business you might virtually receive the same amount of link love.

A quality approach will build you a better foundation for your company longer term. Sooner or later the major search engines will tweak the algorithm so that the simple path won’t be so simple anymore and you’ll find your way at the bottom of the ladder. It really is not a matter of when but more so when.

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