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Winston Salem SEO : Marketing Via  the world wide web

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By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Nov 29 2010

The best way to market via  the web is to build a site that sells your product or tells people about your company and then drive people to that site.

There are numerous ways to help drive traffic to a web site. Search engines, banner advertisements, and ezine advertisements are several ways that web site owners promote their websites.

As with any form of marketing, a business owner has to track every dollar spent to decide the return or loss on the investment.

The same principle must be applied to marketing on  the world wide web. Regarding internet based malls, there are potential advantages and disadvantages. The advantage is in the large traffic flow, assistance with order taking technology and ease of set-up.

The downside includes the potential to get lost when the mall is too big and the possibility of the mall owner not providing the necessary upkeep and promotion to keep traffic and orders flowing.

Before joining a specific mall, research the software tools, security, how the mall is promoted, and feelings of current storefront owners. There are numerous malls available so don’t limit your search to only one or two.

Registering your site on search engines is important. The following list includes steps you should take to market your site –

1. Register your site in well-liked search engines and directories. See the article on Search Engines for additional information.

2. Contact webmasters at web sites you feel are appropriate to carry the links to your web site or that are willing to place the “free” links for the Company and Legal Resource Centers.

3. Look at adding more keywords and phrases to your website. For example, consider adding your company name, product name and your company name with typos. Also look at adding benefit related keywords and phrases. Attempt to put yourself in the shoes of the individuals looking for what you have to offer. Its also helpful to check your websites log files to see which keywords and phrases people are using to find your website.

4. Be sure to include your site address on all of your corporation materials (letterhead, corporation cards, signage, advertising, etc.).

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