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Winston Salem SEO : Protect Your Corporation With Search Engine Reputation Management

By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Nov 21 2010

Did you know individuals can use the internet as a weapon to damage the reputation of your business? Even one negative remark posted online can ruin the good name you’ve spent years building. The worst part is there is not a whole lot you can do about preventing it.

Regrettably, most of these comments will become a permanent internet fixture, even when you resolve your beef with the comment poster. Luckily, there is a solution for minimizing the damage from negative postings with search engine reputation management.

Internet Based Reputation Management

With search engine reputation management, you use SEO methods to protect your web-based reputation by combating negative remarks that appear in the search results. You can accomplish this by pushing these negative comments down in the various search engines.

In truth, with some good online reputation management tactics, you can push negative opinions about your business down in the search results so far that your potential clients never see them unless they’re willing to surf through pages and pages of results.

Keyword Research First

The 1st step to internet based reputation management is keyword research. You will need to find the keywords that cause the negative postings to appear in the search engines. Once you have a list of keywords, it is time to take action. Keyword optimized press releases offer a great way to push negative results down in the search engines fast.

Press Release Distribution

Create numerous press releases optimized for the damaging keywords. Since press releases rank high in the major search engines rapidly, they offer a speedy way to push negative remarks down in the search results.

Keep your press releases newsworthy and stay away from including information that relates to any internet based negative comments.

While you do want to include backlinks to your site in your press releases, the links are not as important in internet based reputation management as drafting a professional press release that makes a excellent impression.

Distribute your press releases through multiple press release distribution websites to ensure complete search engine coverage. Write at least one press release for each damaging keyword and distribute them widely for optimal web-based reputation management.

Bookmark Your Press Releases

After distributing your press releases, help them work even harder for you by bookmarking them on, Digg, Technorati, StumbleUpon, and other social bookmarking web sites. You are able to even include a link to your press releases on your web site and on your other social media platforms like Twitter and Facebook to elevate your search engine reputation management.

Time is of the essence when a negative comment appears in the #1 position of the search results for the main keyword phrase. Take action quickly to minimize the damage through search engine reputation management.

While press releases offer an effective way to push negative comments down in the various search engines, they are not the only way to accomplish good search engine reputation management.

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