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Winston Salem SEO : Search Engine Optimization (SEO) Tips –  Your Search Results May Fluctuate

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By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Sep 29 2010

When it comes to search engine optimization (SEO) and what methods and tactics to use online, one of the most important things you are able to learn is that your search results can fluctuate and this is perfectly normal.

Don’t be alarmed when you see that your search results fluctuate. That is completely normal but it makes many individuals think that something’s wrong when they see their rankings dip or drop from day to day.

To understand why search results fluctuate, you need to understand the ever-changing status of  the web. New Websites are coming up every day and existing web sites have content changed, removed, added and optimized.

Because of this, you can expect that your own results will change and go up and down often.

When you have your best keywords and phrases in place and your top Search Engine Optimization efforts in action, you could become comfortable with seeing your Web site rank highly for these keywords and phrases.

It is a good feeling to see your efforts paying off and your Web site coming up on top. But then if you drop in ranking, it could be devastating to somebody who doesn’t know any better or understand why.

You can’t expect that getting to the top will help you remain there forever. Search engine rankings are not static and neither are the traffic they bring in.

There are many different factors that can account for the fluctuations you see and your rankings are going down, you can consider these factors when you make updates in your SEO.

One reason for fluctuations is updates by the competition. They might have changed their tactics to get better results, consequently affecting your ranking for the same competitive keyword phrases.

There could have been changes in the amount of individuals searching for certain terms or even in the algorithms of the search engines themselves.

This is why it is important to understand that concentrating on targeted visitors and conversions for your corporation and Web site will bring much better results than a focus on rankings alone.

You need to work on quality links back to your site, enriched content on your site and overall making your Web site better.

If you do this, you will see that while there could  be some fluctuation in your search engine placement, there will not be any changes in your overall traffic or business success.

Let Wellnesseo help you achieveand maintain the rankings you deserve. Call us 1-866-717-5646 or fill out our Search Engine Optimization quote form and one of our Search Engine Optimization specialists will contact you shortly. We are a Winston Salem Search Engine Optimization business serving nationwide.

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