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Winston Salem SEO : SEO and Keyword Usage Strategies

By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Sep 28 2010

When writing web content it’s important to understand basic SEO and keyword usage strategies. There’s no guaranteed strategy that will put your piece at the top of the search pages, but there are several ways in which you are able to improve your article, or blog posts ranking.  

Search Engine Optimization is simply search engine optimization (SEO), the act of making your content search engine friendly so that the web crawlers for the major search engines will find it.  the idea behind Search Engine Optimization writing is to use keywords related to your topic and using them properly throughout your article of blog post.

While using SEO and keywords and phrases it’s important to be certain that you aren’t committing the SEO crime of keyword stuffing.

For example when I were writing an article about riding bicycles and included a paragraph like this –  Bicycles are fun. Riding bicycles is healthy for bicyclers. Bicycles are excellent exercise. If you ride bicycles you’re a bicycle rider and are getting fit from riding bicycles.

It would be guilty of keyword stuffing, which is when you use the keywords more often than they’d be used in a normal statement just to get them in there.

To use proper Search Engine Optimization and keyword phrases another way to write exactly the same paragraph would be –  Riding a bicycle is a great way to get fit and healthy. When you’re looking for a fun way to exercise you might want to think about bicycling.

The 2nd way of writing the paragraph not only eliminates many extra words and sentences, but also makes the paragraph flow smoothly while using the keyword in two different ways without cramming it down readers’ throats.

Keywords must be scattered throughout the article for provide a good flow and the most efficient manner of relaying information to the reader.

The introductory paragraph ought to contain the keyword phrase that is in the title in the 1st sentence. After that you are able to use the main or another keyword once or twice in the paragraph.

The following paragraphs should include the main keyword once and secondary keywords once or twice in each paragraph.

The closing paragraph should reiterate the information from the article and should use the main keyword at least once, as well as any secondary keywords and phrases that fit in naturally.

When you look at this post you will notice that all these strategies for Search Engine Optimization (SEO) and keyword usage are used throughout. You’ve gained information and a skill that you can use to make your work better without having the keywords and phrases thrown at you without any rhyme or reason.

That is the proper way to use Search Engine Optimization (SEO) and keyword usage strategies.


• Filed under Keyword Research, Search Engine Optimization (SEO)

• Tagged in

• Posted by lisamason

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