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Winston Salem SEO : Social Media Optimization

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By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Sep 26 2010

The mushrooming popularity of social networking websites and the huge amount of information available in them has resulted in the need for a re-look at how they function and in what way to get the maximum return from highly visited websites like these.

While this is in some ways similar to traditional Search Engine Optimization (SEO), the specific nature of these web sites mandates that a different approach is taken towards search marketing.

Consequently, what we call Social Media Optimization in reality isn’t optimizing the website itself but using different methods and resources to generate publicity through social media, web-based communities and community websites like bookmarking sites, blogs, video and photo sharing websites.

This forms an important part of Wellnesseo’s overall search engine optimization (SEO) services and is integral to our overall Search Engine Optimization strategy.

Do you need to use Social Media Optimization?

The success of a site comes from a well planned and executed online marketing strategy.  And the Social Media industry is now becoming a crucial part of any online marketing plan, not only for its traffic and search rankings benefits but also for bettering and controlling businesses’ online reputation.

Wellnesseo has developed special tactics to ensure that Social Media Optimization is maximized.

One of the various strategies Wellnesseo will use to maximize the benefits coming from Social Media sites are –

1. Increasing the link-ability of the content. Many normal websites are basically static or storefront operations which mean that they’re infrequently updated and depend on static content within an unchanging environment to keep them linked and visible.

In the case of social media, the content has to be regularly updated and when that isn’t viable, then at least churned so as to present the data in a revised format.

This can be done by establishing a blog or simply re-presenting information that already exists in some other form in a fresh and simple to grasp manner.

2. Social Media Optimization requires flexible content management. Allowing, within reason, free use of the content of a website will drive traffic to it. Nonetheless, the process needs to be controlled and proactively managed.

3. It’s essential to make tagging and bookmarking easy. Wellnesseo will use its professionalise in this field to ensure that relevant tags and information needed for a viewer to tag the web site are easily available.

4. Social Media Optimization, unlike standard Search Engine Optimization is not only about updating the site. Social Media sites have a excellent deal of easily transportable material in them like video and audio files.

Having these available on other websites won’t only publicize the source material but also drive traffic. Wellnesseo has the experience to ensure that this is done so as to achieve the maximum effect.

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