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Winston Salem SEO : Website Search Engine Optimization Preperation

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By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Jul 29 2010

We provide Search Engine Optimization (SEO) services for a few high-end sites and small businesses. A lot of times customers are having their website re-designed and require guidence on how to prepare the website for maximum Search Engine Optimization (SEO). Here is a list for getting a new website ready.

1) Create unique individual HTML pages for each section page of the website.

Many clients have flash sites and the pages are all embeded within the flash movie. While Google did lately announce a partnership with Adobe to allow them to extract text out of Flash movies, this is still not almost as effective as having actual unique HTML files with standard text. If the client wants to keep the Flash site as it is, they should create an HTML version of the site for Search Engines.

2) Create unique Titles, Meta keywords and phrases and Meta description for every page in the website.

This is a no brainer, but many developers will create a dreamweaver template, or just copy a page over and over to make up the sub pages and leave exactly the same precise title tag and meta data in place. The HTML <TITLE> tag is probably the single most important SEO criteria for a pages placement in the SERPs.

3) Implement precise HTML 4.01 (or XHTML) and precise CSS 2.0

Good code makes it easier for search engines to spider your web site, broken code can ruin the attempt of the top search engine spiders to accurately index your pages. Use w3.orgs validator http – //validator.w3.org/ to ensure you have proper code in place.

4) Be sure each image uses a descriptive ALT attributes.

Google has some great examples of proper ALT tags. Since search engines can’t yet describe photos or graphic images, the ALT text helps the spiders classify the content on your page. Also, the ALT tag was orginally developed for allow blind users to be able to read the description of an image.

The ALT value ought to be descriptive enough to accurately describe the image without having too much information. A single sentance is a good rule of thumb, anything more may  be considered keyword stuffing. Never use images or flash for big amounts of text.

5) Make sure there are HTML links for every page. (Not JavaScript or flash)

Again with the Flash. Many times web developers will develop a flash menu system that the search spiders can’t follow, so the inner pages of a website will never get indexed. Javascript menu’s can also develop a similar problem.

If you want to use javascript or Flash menus, you can, just make certain you also put standard HTML links somewhere on the page (like in the footer of each page).

6) Always put CSS and JavaScript in a separate file not embedded in the pages.

The code to content ratio is very important. You need to always have more content than code. WYSIWYG editors (like FrontPage and Web site Builders like GoDaddy Web site Tonight) are notorious for stuffing a enormous amount of useless tags and additional code into HTML pages.

This is all garbage to the spiders who are just hungry for good content, which is well written, descriptive copy. All your CSS styles and Javascript functions could be kept in separate files and linked to your document using the SRC attribute. See linking to Style Sheets.

7) Create a site map that lists every page in the site.

Be certain there is a link at the bottom of every page to the site map. It makes it easier for users to find information on your site and it makes it easier for spiders to index all your pages. You need to also create a sitemap to submit to Google Sitemaps to ensure that all your pages are being indexed.
8) Make sure there is a privacy policy page, link to it on the bottom of every page.

Its important to have a privacy policy to let your users know how you will treat their personal information. It also scores you points with search engines.

9) Make certain there is a copyright on every page with the © symbol and the word copyright.

This serves two purposes. 1. It protects your work legally from being plagiarized.  And 2. It shows the major search engines that you are using original content and that you care about your content.

For Search Engine Optimization (SEO) it’s essential that you’ve unique content. There are websites out there known as “scraper sites” that’ll copy your content and re-publish it as their own, the copyright assists protect you from this.

10) Use Search Engine Optimization friendly URL’s – for example –

You would like to use keyword phrases that describe the content of your page in the file names. This will create SEO friendly links which help your ranking. Dashes between words seem to work better than underscores.

Use –  www.mysite.com/html/this-is-the-correct-structure.html

Not –  www.mysite.com/html/this_cor_structure.html

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