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Winston Salem SEO : What is Social Networking?

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By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Aug 31 2010

It used to be that the only reliable way to find information web-based was to use a search engine.

Nonetheless, with the advent of what we call Web 2.0 (interactive, dynamic websites that promote or operate as social networks), individuals can now easily find information and websites that other human beings recommend.

The most recent instance of this is social bookmarking. Websites like Del.icio.us, Digg, and Furl allow users to share their personal favorites (bookmarks) with others. Users tag each bookmarked site with the keywords and phrases they feel are most applicable.

Now, in lieu of using a search engine to find information, people can search tags that will display all websites bookmarked with that specific tag. This amounts to a human referral or vote for the site and its relevance to the subject being searched.

Other versions of social networking include blogging social networks – mainly Technorati.com. Technorati indexes blogs based on the amount of incoming links those blogs have, in addition to the tags associated with their posts.

But the most popular social network is of course MySpace. Though the social giant enjoys over 20 million unique visitors every month, few corporations or web site owners have thought to penetrate this incredible resource.

Finally, two powerful new social media networks have emerged that are revolutionizing audio and video –  YouTube and BlogTalkRadio. These mega networks allow citizen filmmakers and broadcasters to share their visions with the world and spread the word about what matters to them.

Few companies realize it yet, but these media networks are potential goldmines stock full of future Speilbergs, Bloombergs, and Oprahs – all potential broadcasters of your marketing message.

How Will Social Networking Be certain to help My Site Traffic Grow?

Two out of three people online in June 2006 visited a social networking web site. Indeed, 1 out of every 20 web site visits is to a social networking web site. Experts say that social networks are beginning to eclipse traffic from the major search engines Yahoo! and Google.

So if your corporation isn’t present on any of the major social networks, you’re missing out on the easiest, fastest way to access 67 percent of internet users.

How Do I Get Involved in Social Networking?

Working with social web sites is similar to working with the media. Give them a good enough story, secret, tip, or resource that they can sink their teeth into and you’ll have an army of talkers spreading the word about you and your company.

And this translates into referrals, which convert into sales on an averageof 667 percent better than cold leads (search engine results). So even when you reach less people through social networking, your conversions will be far higher.

We target various social networks through a variety of methods –

Article or Blog Promotion

We manage a few blogs for our various clients (as well as article pages) that contain posts written purely to capture the imagination and interest of our customer’s target market.

For  instance, when you sell pet beds, gifts, and items, we’ll create a series of blog posts or articles that discuss a controversial or “hot off the press” topic that pet lovers either find highly valuable as an information resource, or highly interesting or emotionally stimulating.

We are going to then promote it to various social bookmarking and blogging networks, as well as popular bloggers – who will then circulate the story and generate traffic back to your site.

Social Promotion

Namely effective for customers who target teens, young adults, musicians, or other highly active social groups, we implement social promotion plans on networks like MySpace, FaceBook, Catch27, and CraigsList to spread the word about your business.

Even when your business doesn’t target the “myspace crowd,” we can almost always devise a creative plan to get the net buzzing.

How Does Social Networking Be certain to work With Search Engine Optimization?

As more and more internet users begin to use tags to find information (a tag is a keyword that a human associated with a website, versus a keyword that a search engine attributes to a website), Search Marketing specialists can’t ignore the growing dominance of the social networks.

Notwithstanding, we view the partnership between social networks and search engines as an great and balanced marriage. Sure, social networking gets you in front of people who no longer use search engines in lieu of finding their information through referrals or bookmarks/tags.

But the added, and perhaps more exciting bonus, is that while you grow in popularity with social networks like Digg and MySpace, your search rankings will continue to raise like a result!

Your popularity signals Google that you’re an authority in your market as reported by your human audience.

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