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Winston Salem SEO : What’s Search Engine Optimization?

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By Triad SEO in : Search Engine Optimization, Winston Salem SEO // Aug 29 2010

Search Marketing or Search Engine Optimization (SEO), is a complex, ever changing process.

Search engines constantly change their algorithms, shuffle their indexes, merge results and share content. The only consistent thing about marketing your site to them is that what works really well today probably won’t work so well tomorrow.

That’s why you need an experienced search marketing expert who keeps two fingers on the pulse of the major search engines. If Google hiccups, we know about it. If Yahoo! gets stubborn, we’re going to coax those rankings back to the first page.

Working with search engines is a long-term, high maintenance relationship and we are dedicated to managing that relationship so you don’t have to, and at an investment you are able to feel good about.

So How Exactly Does Search Engine Optimization Work?

That is the million dollar question.  And we can nearly guarantee you that for every individuals you ask, you will get a different answer. That is because marketing to the search engines is like any creative endeavor –  cooking, painting, carpentry, etc.

If you ask five people to bake a cake, you’ll get five unique cakes each with different ingredients. Ask ten people to craft you a chair and you’ll get ten distinct pieces each with its own style.

Because the search engines change their ranking algorithms (the equations they use to evaluate a site’s reputation and rankability) so often, and they each use such commonly varying criteria, there are literally hundreds of ways to promote your site to the first page of search results.

Notwithstanding, there are certain universal guidelines regarding what central principles and elements are critical to your search marketing strategy. There are also very clear rules against certain practices that attempt to cheat or trick the major search engines.

Fundamental Principles for Successful SEO

1. Content

Content will always be your key ticket to top rankings. Without it, any rankings achieved will be short-lived. For content to help your ranking, nevertheless, you need a lot of it and it’s to be updated regularly. Most importantly, each page of content must target a specific keyword term.

However, if your website possesses content that is auto-generated or is poorly written, i.e.  A human visitor would not find it useful and informative, the various search engines will figure it out and demote your website, possibly even blacklisting you and preventing you from showing up in their results at all.

We develop well-written, keyword targeted content for your website that is updated consistently and monitored for rankability. Your corporation will enjoy the added benefit of an ever-growing resource library of information that your website visitors will enjoy and which will also help with your sales conversions.

2. Links

More in particular, one-way links from authoritative websites in your niche market. You are able to find out how authoritative a website is by looking at its Page Rank.

Page Rank, or PR, is a ranking system Google devised to show how much weight or authority a particular site has.

No one can say the precise methodology Google uses to assign Page Rank, nonetheless all SEO experts agree that it largely has to do with the amount of incoming links a website has, how long it’s been around, and visitor activity on the website (yes Google even knows how long someone remains on your website after they click through from the search results!).

What this means for you is that you want as many high PR websites linking into your website as possible (without you linking back to them). That is because Google gives these websites a lot of respect and values their “recommendations” signaled by who they select to link to.

When all this sounds a bit complicated, think of it that way –

Google and the major search engines review your web site the way scholars judge academic papers. The more journals and other reputable papers cite your research and quote you, the more authoritative and “expert” you become.

We negotiate inbound links on your behalf, concentrating inbound links from web sites related to your market whose reputation thematically relates to the reputation you are attempting to build.

We also make certain these links deep-link into your site, meaning that they link to various pages in your site, rather than just to your homepage (also a sign that you’re highly authoritative).

3. Visitor Behavior

Google knows everything. Other Search Engines like Yahoo! and MSN aren’t so far behind. If a visitor clicks from their search engine into your web site, and leaves right away, Google knows that they did not find what they were looking for.

If too many people do this, Google will drop you from their rankings because they assume you are not relevant for that particular term. This is why site design, compelling content, and conversion evaluation are important.

We offer Website Conversion Optimization besides to SEO to help you address this particular issue.

4. Human Idiosyncrasies.

Google wants to know that a human is running the show. Automated Search Engine Optimization software, or any approaches that add hundreds of pages to your web site within a week, or which create content automatically, are a dead giveaway that you’re doing something Google does not like.

This won’t just get you knocked off the top 10 rankings – Google and other search engines will ban your website from ever showing up in their results – even when someone searches your precise domain name. This is why any illegal or unethical techniques will kill your corporation.

We hand craft every single page of information on your site and upload those pages consistently over a few months.

Universally Illegal Search Engine Optimization Practices –  Prevent at ALL Costs

Search engines could  be vague about what you can do to get top rankings. Nonetheless, they aren’t vague about those practices that’ll get you banned from their rankings. For example, Google provides Webmaster Guidelines that detail what you are NOT to do when promoting your website.

When you’re looking for an SEO specialist, be aware of these illegal techniques and the different “pet names” given them by dubious fly-by-night companies.

We’ve provided several of them here for the simple reference. You are able to also download these tips in an easy-to-read PDF format.

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